When working in the creative arts, marketing, media industry, one major and extremely frustrating hurdle is dealing with clients who assume your spec work will be done at no cost until they see the final product. Toronto agency Zulu Alpha Kilo, brought to us by AdWeek, created this video to flip the script. When other business owners are presented with a proposal for free spec work on their end, the reactions are priceless. Creatives need to be paid for everything. It’s time to end spec work across the board!