Wednesday, 22 July 2015

Keepin’ it tight:

Space Saving Fonts – David Sudweeks

Made with economy in mind, these examples of typefaces fitting more characters per line and more meaning in less space demonstrate the different priorities that accompany a given exercise in designing efficiency. If for example you run an eight page weekly paper and have nothing to say, then say that and save yourself eight pages. But if you must say something, be clear and concise, set it in a typeface that reads comfortably while minimizing its own footprint, and use the space you saved to improve the reading experience for your audience.